5 Star Steps Up Production For Pioneer

In the last eighteen months, 5 Star has supplied over 3700 Pro440 cases, all finished in a striking red laminate.

When Pioneer recently launched a limited edition ‘piano black’ CDJ-400 and DJM-400 featuring cool blue LED illumination, Paul Beardsall of Pioneer Europe NV, once again contacted 5 Star, wanting a new look case to compliment this special equipment release.

The overall design was not part of the brief, so a simple but effective change of exterior case colour was suggested. To compliment the blue illumination of the equipment, a stylish blue laminate was substituted for the existing red exterior covering, together with a blue brushed nylon-topped foam insert. 

All the other details remain the same, such as black powder-coated hardware and black aluminium profiles.

The new branding that Pioneer DJ has recently adopted is also incorporated into the cases using 5 Star’s in-house screen printing facility.

An initial order of 1,000 blue cases was delivered to Pioneer’s Belgian distribution facility in Melsele in early November, followed by a further 2,000 units, scheduled for dispatch between December 2009 and January 2010.  The option for a final delivery of more units will be made in February, bringing the limited edition campaign to a close. 

Paul Beardsall commented: “It’s always extremely easy working with a manufacturer like 5 Star.  From the initial brief they quickly provide samples, whether it’s material swatches or complete cases.  This gives us a turnkey facility that very few — if any — other case manufacturers can match.”

5 Star can offer a complete solution to companies like Pioneer, including a well equipped technical design office and stock holding of popular cases enabling for immediate dispatch, plus the quality and quick turnaround for which 5 Star is renowned.

This is one of several orders which has seen 5 Star finish the year with a surge in business and a healthy order book for the start of 2010.

www.5star-cases.com