TC Group Announce Structural Changes For Touring And Installation Markets

Michael Munch has been appointed to the role of VP of Product Management across the Installation, Touring, and Residential market verticals. Michael joined TC Electronic in 2004, before moving to Lab.gruppen in 2006 where he enjoyed great success as Head of Product Management at Lab.gruppen and Lake. This new role will allow Michael to bring the power of Tannoy, Lab.gruppen and Lake’s resources together to form an even stronger team, with overall Product Management responsibility of the Tannoy, Lab.gruppen, Lake and White Acoustics brands.

Elsewhere, Tim Chapman has been appointed VP of Marketing across all the Installation and Touring brands, covering the management of all marketing functions and personnel based in Coatbridge for the Tannoy, Lab.gruppen, Lake and White Acoustics brands. With a long career in audio including marketing roles at Meyer Sound, Crest Audio, Turbosound and a consultancy for EAW, Tim joined the TC Group five years ago as Head of Marketing for Lab.gruppen and (latterly) Lake.

As part of the group’s continuing efforts to increase overall support to customers, a brand new department has been formed to provide customer-facing technical and applications assistance in the Installation and Touring markets. This new Application, Engineering & Training (AET) group will cover issues such as design advice, consultant liaison, onsite commissioning, product training, general education programs, customer outreach, trade show presentations, webinars and seminars, to name but a few. Having spent the best part of twenty years with the company, Tannoy’s Graham Hendry will now head up the AET group, working across the Tannoy, Lab.gruppen, Lake and White Acoustics brands.
On the Sales side, TC Group has appointed Carsten Ishøy as VP of Sales for Installed Sound.

Carsten joined the company as VP of Sales in the HD market in January 2011, but his unprecedented success in that role has meant this new opportunity will allow the Group to optimise sales channels as well as taking important and necessary initiatives towards strengthening and solidifying visibility and position in the Install market.

“We are delighted to announce these new appointments across the board,” said Andrzej Sosna, Managing Director at Tannoy (and also in overall charge of the new VPs of Marketing, Product Management and the AET group).

“The collective experience of the individuals will greatly enhance the capability, both internally and externally, of the Tannoy, Lab.gruppen, Lake and White Acoustic brands. Bringing the brands together like this will also allow us to utilise the expertise we have across the departments, providing us with a wider knowledge base and synchronised approach to both the touring and install markets.”