The Bank Strengthens International Stance With Expansion Of South African Office

Electric (previously The Bank South Africa), which has been trading for over 10 years, will still be maintaining strong ties with the London office. Electric will be headed up by Sally Burns, as New Business & Events Director, and will deliver the creative expertise of a top London agency, delivered locally at local prices.

Sally Burns, New Business & Events Director, said of Electric: “Our desire to launch an events arm in the South African market was a natural progression. We’ve been in the market for 10 years now and our recent work for SABMiller’s Peroni Nastro Azzurro (official sponsor of the Italian Football Team) during the 2010 FIFA World Cup in South Africa cemented our decision this year to launch a new creative events business with global expertise.”

Matt Cowley, CEO of The Bank, added: “Expanding our offering into the South African market makes total sense for our business. We have a local knowledge and understanding of South African culture and since the World Cup in 2010, there has been a spotlight on South Africa. This has given us a great opportunity to draw upon the innovative and exciting creative options available; the local events business is burgeoning in South Africa and we’re excited to be a part of it.”

The Bank’s current client list includes SABMiller, Shell, Sky News, RBS, Astra Zeneca, Nokia, Vodafone, Adidas, Blackberry, Ericsson and O2.